Promontory Financial Planning
Promontory Financial Planning, LLC is an independent Registered Investment Advisor (RIA) with the state of Utah. Promontory was founded by Brock and Tyra Williamson in 2008. After working in the financial services industry and moving back to Utah, they noticed many local families were being sold strategies with high commissions or long surrender periods, or just overall unsuitable investments. They found that many “advisors” in the area were really sales people with limited financial backgrounds employed by insurance companies or brokerage firms. Lacking both independence and often times financial expertise, they have to sell the investments and insurance products dictated by their company. Many times fees and commissions play a bigger role in investment advice than the individual client’s needs. This is the reason Promontory was created. As an independent firm, Promontory can recommend strategies that are best for each client’s situation and keep costs low. Being independent gives them the ability to work with the leading providers in the industry and shop for the best solutions creating customized financial plans. They work for their valued clients, not a specific parent company. By placing clients first along with informing and consulting rather than selling products, Promontory has grown in success working with families, business owners, and executives preparing for retirement.