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Riding Out the Twists and Turns of 2025

  • Writer: Brock Williamson, CFP®
    Brock Williamson, CFP®
  • Jul 8, 2025
  • 1 min read

2025 has been a turbulent year for investors. From unexpected policy shifts to rising global tensions, it’s been a challenge to stay calm and focused amid the noise and uncertainty. 


We saw surprise tariffs spark a steep market drop and increase uncertainty about the economy. Consumer confidence fell to multi-year lows. Then came the conflict between Israel and Iran, adding to the wave of negative headlines and forecasts of market declines. 


And yet, despite all of that, the market managed to climb to new all-time highs by late June. 


So far, this year has truly been a roller coaster. The S&P 500 Index experienced a sharp decline of nearly 20%, followed by a rapid rebound — gaining more than 24% from the April lows. These kinds of swings serve as a powerful reminder that markets can move quickly and that recoveries often begin when the headlines are still negative.  


What to Do During Chaos 


In times like these, investors are faced with a choice. We can “get off the ride” in an effort to avoid more volatility, but that may come with the unintended cost of missing the recovery or next bull market. 


The better path? Tune out the short-term noise, focus on what we can control, and stay grounded in your long-term plan. That plan is more than just numbers; it’s a source of clarity, confidence, and perspective when everything else feels uncertain. 


Now more than ever, staying connected to the financial plan that we have crafted can help you navigate the inevitable ups and downs of the market while keeping your long-term goals in clear view. 


©Behavioral Finance Network 

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