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Headlines and Truths
The media often run sensational, concerning headlines that can mislead investors who take them at face value. The Truth About Valuation In recent weeks, much has been made about extended valuations, with reports noting that the Shiller P/E ratio is the highest since the dot-com bubble. But is valuation really a reliable gauge? History suggests otherwise. Since the mid-1990s, investors have repeatedly been warned about high valuations. Those who acted on these warnings

Brock Williamson, CFP®
Oct 271 min read


The Costanza Investment Strategy
Seinfeld fans love the irrational antics of George Costanza, partly because we recognize pieces of ourselves in his behavior. While George never set out to give financial advice, his quirks highlight important truths about human behavior and investing. The Amygdala – Our “Fear Center” In Season 5, Episode 20, George is at a birthday party when he suddenly spots a fire. Panic sets in. He bolts for the door, pushing aside an elderly woman and even peeling a child off the

Brock Williamson, CFP®
Oct 272 min read


Mastering the Mental Game of Investing
The best investors aren’t defined solely by knowledge or access to information. Much like world-class poker players, their real edge is...

Brock Williamson, CFP®
Sep 152 min read


Is the AI Bubble About to Burst?
Lately, the headlines have zeroed in on artificial intelligence. Some say AI is in a bubble and warn of a coming burst. But AI is just...

Brock Williamson, CFP®
Sep 152 min read


Riding Out the Twists and Turns of 2025
2025 has been a turbulent year for investors. From unexpected policy shifts to rising global tensions, it’s been a challenge to stay calm...

Brock Williamson, CFP®
Jul 81 min read


Dealing with Short Term Losses
Early April showered us with a few days of strong stock market losses. The market lost nearly 5% one day, followed by 6% the next day for...

Brock Williamson, CFP®
May 22 min read


Don’t Worry, Be Happy
There’s no shortage of things to worry about today—tariffs, economic uncertainty, global unrest—and all of it can impact our financial...

Brock Williamson, CFP®
May 22 min read


Tariffs & Your Retirement
-Five practical steps you can take now to help protect your financial future- The implementation of new trade tariffs has created...

Brock Williamson, CFP®
Mar 101 min read


Markets Dip Amid Tariff Concerns: We’re on top of it!
On Monday, March 3, the stock market experienced its worst drop of 2025, prompted by President Trump’s announcement that new tariffs on...

Brock Williamson, CFP®
Mar 102 min read


Why We Diversify
The simplest and truest reason as to why we diversify is that we don’t know what assets will do very well in the future, and which assets...

Brock Williamson, CFP®
Feb 192 min read


Is the Economy Good or Bad?
Investors often ask about how the economy is doing. This is no surprise because we are constantly inundated with information; it can be...

Brock Williamson, CFP®
Feb 192 min read


Investing is Simple, but Not Easy
The basic premise behind successful investing is to buy an asset at a low price and sell it at a higher price. Simple and...

Brock Williamson, CFP®
Jan 142 min read


A Dependable Forecast for 2025
Most investors love economic and market forecasts. With the markets so uncertain and volatile, our brain craves some sort of idea of what...

Brock Williamson, CFP®
Jan 142 min read


Forecast Follies
It is that time of year when forecasts abound. There are a lot of experts telling us what they expect the market to do in 2025. The most...

Brock Williamson, CFP®
Dec 19, 20242 min read


Tips to Scam-Proof Yourself in 2025
The frequency and efficacy of scammers has increased over the years. A report from the FBI says that losses to cybercrime activities is...

Brock Williamson, CFP®
Dec 19, 20243 min read


The Goodness of Gratitude
Tis the season of gratitude! Thanksgiving is perhaps one of the most underappreciated holidays, but most needed. Given the contentious...

Brock Williamson, CFP®
Nov 8, 20242 min read


Calm Amid Political Crises
It is the night of the election as I write this newsletter. With this election there are many strong feelings and opinions on both sides....

Brock Williamson, CFP®
Nov 8, 20242 min read


Cash is King! When a $20 Bill is Worth More than $20
At the beginning of the summer, we experienced a global Microsoft Windows outage, which took many businesses offline. This is a great...

Brock Williamson, CFP®
Sep 2, 20242 min read


An Investment Lesson for the Ages
Last month stock markets experienced a mini crash, accompanied by dire headlines and prominent Wall Street experts calling for emergency...

Brock Williamson, CFP®
Sep 2, 20242 min read


Celebrating the Freedom to Invest Well
I am so grateful to live in a free nation. I am so grateful for the freedom and right to pursue happiness, as established in the...

Brock Williamson, CFP®
Jun 28, 20242 min read
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